Digital branding concept by me.
I created the Quilted Chronicles concept as part of my graduation for Fashion & Branding at AMFI. The concept is based on the New York-based menswear brand Bode. It was developed during the first lockdown and especially relevant during this global pandemic. How to tell the brand story and reach your target group online?
As part of the concept I created a website mock-up and the Bode Card, which is a collectible card that comes with Bode’s clothes. On the card you can find an illustration of the particular garment you bought, as well as some of the details about the garment, and it refers to the online platform Quilted Chronicles for more information, context, history or stories about the collections or specific piece of clothing.
Quilted Chronicles connects stories through the patches and layers of Bode.
Personal stories make you understand your
clothing so you can cherish it like a memory.
Quilted Chronicles explores the inspiration
and origins of Bode through personal stories
and striking imagery.
To provide Bode’s heirloom approach to a broader audience.
Quilted Chronicles will give insight into origins
of materials, inspiration behind collections
and other interests of the brand. The goal is to
reach the current target group who is not able
to visit Bode’s New York store to get
the complete experience of Bode. Creating
a bridge between the offline and online
experience of Bode.
Underneath a visual impression of the website mock-up.